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Product Thinking Newsletter by Melissa Perri

How to Create Product Delight

Published 15 days ago • 3 min read

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Hi Product people,

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How do we create tech products that not only function well but also connect with users on an emotional level?

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This week on Product Thinking, I had an insightful conversation with Nesrine Changuel, a seasoned product leader and author. We delved into the concept of "Product Delight," exploring how products can deliver not just functional value but also emotional satisfaction.

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"The best products are those who are balancing both the functional and the emotional sides. AI currently is not addressing very well the emotional needs of our users. We don't want to live in a world of robots where everything feels only functional. It's our responsibility to make sure that emotions are part of this whole experience."

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Nesrine shared practical strategies for integrating emotional elements into product design, stressing the importance of understanding user motivators beyond just demographics or behavior. Her insights into creating products that surprise and exceed expectations were eye-opening.

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Have you been working on a product that strives to balance functionality with emotional engagement? I'd love to hear about your experiences. Reply here or join the conversation on my LinkedIn!

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🎧 Listen to the full episode here: Apple | Spotify​

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Looking forward to hearing from you!

See you soon,

Melissa Perri

Founder Product Institute, Board Member, and Teacher
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You’ll hear us talk about:

  • 06:39 - The Pillars of Product Delight

Nesrine explains the three pillars of product delight: removing friction, anticipating needs, and exceeding expectations. She shares how they apply to products like the Revolut app, which continuously surprises users with new, useful features.

  • 13:40 - Tackling Zoom Fatigue

Nesrine discusses how Google Meet tackled user boredom and low interaction during COVID-19 by introducing features like background blur and emoji reactions to enhance privacy and engagement, helping alleviate "Zoom fatigue."

  • 36:46 - AI and Emotional Connections

Nesrine expresses her concerns about AI's current inability to address emotional needs in products, emphasizing the importance of maintaining emotional connections in the increasingly functional world driven by AI advancements.

Episode resources:

Other Resources:

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Do you have a product dilemma you just can’t solve? Are you in need of some pointed career guidance? We’ve got a direct line to Melissa, so now’s your chance to ask her anything you’d like. You can record a voice message here, or you can submit a question via form below. Melissa just might answer it in a future Dear Melissa segment of the podcast.

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The CPO Accelerator is a members-only live virtual course for product leaders taught by Melissa Perri. The move from product leader to VP or CPO can be challenging. It takes a whole new set of skills to succeed at the next level, and you may be the first person at your company to hold this seat at the executive table.

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Product Thinking is the newsletter of Product Institute, Inc. and Melissa Perri.

Product Thinking Newsletter by Melissa Perri

All things Product Management

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