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Product Thinking Newsletter by Melissa Perri

From CERN to FemTech Innovation

Published 8 days ago • 2 min read

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Hi Product people,

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This week on Product Thinking, I had the pleasure of speaking with Dr. Magda Armbruster, Head of Product at Natural Cycles. With her unique background in physics and experience in groundbreaking scientific research, Magda shared how she brings scientific rigor to product management in the FemTech space.

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"We do use AI within our company with the processes that we have and also in our product. But it's not here to replace science. It's here to work alongside us."

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Magda's insights into integrating AI and wearables into Natural Cycles highlight the innovative ways technology can enhance user experience while ensuring data privacy and user control. She also emphasized the importance of tackling difficult conversations head-on, such as transparency about unintended pregnancies, to build trust with users.

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Have you faced challenges in balancing innovation with regulatory compliance in your products? I'd love to hear your experiences. Join the conversation on LinkedIn or reply to this email!

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🎧 Listen to the full episode here: Apple | Spotify​

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Looking forward to hearing from you!

See you soon,

Melissa Perri

Founder Product Institute, Board Member, and Teacher
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You’ll hear us talk about:

  • 10:45 - Integrating Scientific Rigor in Product Development

Dr. Armbruster explains how her background in physics informs her approach to product management at Natural Cycles. She discusses the importance of applying scientific methods to product development, ensuring that products are both innovative and evidence-based.

  • 22:15 - Ensuring Data Privacy and User Control

The conversation turns to data privacy, where Dr. Armbruster highlights how Natural Cycles prioritizes user control over their data. She details the features that allow users to manage their data, reflecting the company's commitment to trust and security.

  • 35:00 - Balancing Innovation with Regulatory Compliance

Dr. Armbruster shares strategies for maintaining a balance between innovation and compliance. She emphasizes the importance of early collaboration with regulatory teams to ensure that new products meet compliance requirements without stifling creativity and user-centric design.

Episode resources:

Natural Cycles: https://www.naturalcycles.com/​

Magda on LinkedIn: https://www.linkedin.com/in/magda-armbruster-326692a/​

Other Resources:

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Product Thinking is the newsletter of Product Institute, Inc. and Melissa Perri.

Product Thinking Newsletter by Melissa Perri

All things Product Management

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