Design-Led or Product-Led... What's the difference?

Hi Product people, How do you build a culture that not only embraces design but also leverages it to transform products and user experiences? This week on Product Thinking, I sat down with Oliver Seil, Vice President of Design at Belkin, to discuss the journey of evolving Belkin into a design-centric company. "When we make people feel smart, we succeed. We don't want people to feel stupid because they couldn't figure out how to use the product." This philosophy shapes everything at Belkin,...