Hi Product people,

Ever wondered how to effectively harness the power of research within your product teams? This week on Product Thinking, I had an enlightening conversation with Kate Towsey, a leader in research operations and author of "Research That Scales."

Kate shared a profound insight:

"The entire point of research is to gather knowledge and provide knowledge. Yet we don't manage it at all."

This candid observation drives home the necessity of operationalizing research to transform raw insights into actionable knowledge that can propel your organization's success.

During our chat, we explored the intricacies of scaling research operations and the importance of integrating this into your product strategy.

Kate's thoughts on knowledge management and accessibility are especially relevant for those looking to elevate their product management practices. Have you implemented any of these strategies in your organization?

I'd love to hear how research has transformed your product approach. Looking forward to your thoughts on LinkedIn!

🎧 Listen to the full episode here: Apple | Spotify

Looking forward to hearing from you!

See you soon,

Melissa Perri

Founder Product Institute, Board Member, and Teacher

Key Moments on the Podcast to Check Out:

08:20 - Solving Recruitment Pain Points

Kate elaborates on the common starting point in research ops: participant recruitment. She discusses how managing this aspect effectively can impact product managers, researchers, and designers by enabling more seamless customer interactions.

28:52 - Democratizing Research through Collaboration

Melissa and Kate explore the importance of collaboration between product managers, UX designers, and researchers. They argue that while each role has its specialties, working together can democratize research and lead to better product decisions.

42:40 - Breaking Down Silos Between Teams

The discussion turns to the silos that exist within organizations, especially between product marketing and product management. Kate and Melissa share strategies for overcoming these divides to improve customer insights and product outcomes.

Episode Resources:

Find Kate on LinkedIn

Kate's book, "Research That Scales," on Amazon

Other Resources:

LISTEN TO THE FULL PODCAST

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