Hey Product people,
How do you foster a culture where learning from failures is seen as a stepping stone to success?
This week on Product Thinking, I had a fantastic conversation with Kristin Dorsett, COO at Viator. We talked about how the company fosters a culture of experimentation and learning, which has been key to driving their innovation efforts. Kristin shared some profound insights on how embracing failures and iterating quickly can lead to collective wins and sustained growth.
One quote that really stood out from our discussion was when Kristin said,
"We're embracing learning, we're embracing failure and iteration. Eventually, people started to believe it, and we celebrated teams that had a spectacular failure on the first test but kept going and found something that worked. We tried to lift those examples up."
This mindset has helped Viator become more dynamic and responsive to change.
We also explored how Viator integrates data-driven decision-making into their processes and uses cutting-edge technology to improve customer experiences. If you want to learn how to balance experimentation with achieving measurable outcomes, this episode is a must-listen!
I encourage you to share your thoughts on embracing failure and continuous improvement in your product processes. Reply here or join the conversation on my latest LinkedIn post!
🎧 Listen to the full episode here: Apple | Spotify
Looking forward to hearing from you!
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See you soon,
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Melissa Perri
Founder Product Institute, Board Member, and Teacher
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